Laura Pelofske

Senior Software Developer

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Experience

A dynamic timeline that surfaces what I built and what I learned at each step. Click your favorite role to zoom in and compare progress across projects.

Portland, OR

Senior Software Engineer

Adobe (Marketo -> Journey Optimizer) (Adobe Journey Optimizer B2B Edition)

2016 – 2025

Individual contributor on team leading feature development for large-scale B2B marketing product. Focused on modular TypeScript/React, user adoption, and accessibility.

  • Migrated core workflows from legacy Marketo Engage UI to Journey Optimizer
  • Championed user feedback/input to critically influence Marketo design decisions
  • Partnered with Product, Design, and QA to deliver cross-platform improvements
  • Contributed time and resource estimates to provide budget analysis for future initiatives
  • Led training meetings covering accessibility best practices, component library usage, and product knowledge sharing
  • Developed and maintained a scalable React component library
  • Women at Adobe Site Lead for Portland office, organizing events and resources
TypeScriptReactGraphQLAccessibilityDesign SystemsPostman API

All roles at a glance

2016 – 2025

Step 1

Senior Software Engineer @ Adobe (Marketo -> Journey Optimizer)

Individual contributor on team leading feature development for large-scale B2B marketing product. Focused on modular TypeScript/React, user adoption, and accessibility.

2012 – 2016

Step 2

Frontend Developer @ Thetus Corporation

Orchestrated design-to-development alignment, led experimental UI modules, and improved release velocity for the SaaS Savanna product.

2005 – 2012

Step 3

Web Developer @ Self-employed

Built client work for restaurants, wellness studios, and small businesses. Developed full project lifecycle practices and handoff documentation.

Pre-college experience

Customer facing roles, data entry, and process improvement at a young age built the discipline, attention to detail, and problem-solving that I still carry forward. Best career advice from my Michael's manager: “Take initiative. Recognizing problems around you and solving them is the best way to get ahead.”

  • Meal server at a retirement center
  • Sandwich maker / backup frozen yogurt shop lead
  • Phone reception and data-entry at a multi-lot car dealership
  • Certified Frame shop associate and cashier at Michael's
  • Sales associate and window treatment specialist at Home Depot